Content is KING!
Website Basics: Content is KING!
Content is KING on the Internet! While some may say that a picture is worth a thousand words (and it is at times), a few hundred well chosen words are worth their weight in gold and can yield new customers AND a coveted position in the search engines! The words you choose will paint a verbal picture for your website visitors (both human and robotic) to enjoy and devour.
The Internet Is The “Information Highway”
The Internet is often referred to as the “Information Highway”, pack your website with a generous amount of information to feed the information hunger of your visitors. Internet users are information seekers and now spend over half of their time reading and viewing content, which is a dramatic increase in recent years.
Write Quality Content That Identifies Benefits
Quality content which identifies the benefits and features of your products and/or services grabs both the attention of your website visitos and search engine spiders. (Search engine spiders are search engine robots that examine your website and its data.) Give your website visitors quality content and they will spend more time investigating your website and your offerings. They will also be inclined to tell their friends and family to visit your website too! If they don’t find quality information they will quickly move on to the next website.
Weave Your Key Words And Key Phrases Throughout Your Website
Weave your key words and key phrases (words and phrases that people will type into search engine browsers to search for your service and/or products) throughout your website content and the search engines will love you and higher ranking and placement will be your reward. People who are searching for your specific key words will be able to find you too!
Keep Your Content Fresh And Updated.
Keep your content fresh and current. With a little creativity and a little effort your website visitors will want to return time and time again to read what you are writing.